The Low Down On Video Production

These days video production has upped the ante, continuing to capture the hearts and minds of the viewer and making cherished movie moments last. Perhaps even a lifetime. As a result, the video production industry is rapidly growing and becoming increasingly successful. In fact, the industry offers various businesses valuable services that have a positive impact on not only their corporate image but their bank balances too. So, if you consider yourself a business fundi perhaps its time you invest in corporate video production. It could be your answer to phenomenal success.

And, If it weren’t for the constant upgrade of technology, we would still be stuck in the era of silent movies. Imagine being consumed in a black and white world, having to read the text at the speed of light, trying to catch up with the story line. If film technology had not evolved, who knows perhaps reading marathons would have been a serious sport. However ‘bleak’ the medium was at one point it has always been a magical and more importantly revolutionary advancement. Inevitably what was known back then certainly had a significant role to play in the technology we are accustomed to today.

Only this time round film/video technology is sophisticated and sharper. Although one must admit that silent movies bore a unique charm. Charlie Chaplin wouldn’t quite be Charlie, if he was clad in full-blown color, now would he?

There’s research to back it up. It’s been proven that potential customers are 72% more likely to purchase a product or service when video production is used. They also make their buying decisions faster. 89% of consumers will view a video the same day it is received, and 94% will pass the video tape/cd/dvd along to a friend or relative. Moreover, response rates for video production promotions are 6 times greater than those for printed direct mail. It’s also a well-known fact in industry circles that Video production is more cost effective than any other generic medium. Are you convinced yet?

Nevertheless, what exactly does video production entail? And, more importantly, how does the technology help lucrative industries, as well as lesser known businesses achieve greater success? The notion is fairly simple really, but firstly, one needs to acknowledge that it takes specialised skill and professional know-how to generate maximum use of the medium.

In a nutshell, production companies create videos for a wide range of demands, anything from safety videos for use in corporate environments and medical training videos for teaching purposes. An increasing amount of clients are using the medium in a wide range of commercial and government functions as well. Keep in mind that video is a highly visual media. Most companies need help in areas such as selling, training, promotion, public relations and safety. A well-executed, quality video can do wonders as far as showing potential investors the scope of your business, product or idea.

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